Joseph Olawale Obisanya

Led comprehensive marketing and public relations strategies to establish market presence and drive brand growth for Health Invest Africa in Nigeria.

• Developed and executed country-specific marketing and PR strategies, aligning with global objectives to enhance brand visibility and market penetration.
• Managed cross-functional teams to implement integrated campaigns across digital and traditional channels, optimizing for reach and engagement.
• Cultivated strategic partnerships and media relationships, effectively communicating brand value propositions to key stakeholders and target audiences.
• Analyzed market trends and competitor activities to identify growth opportunities, informing data-driven decisions for sustained business development.

Provided strategic technical leadership, overseeing product development and IT infrastructure to align technology initiatives with core business objectives.

• Led the end-to-end development and successful launch of the Hospitals Connect App, website, HC Pay, and Serve Software, enhancing digital service delivery.
• Defined and executed the company's technical strategy, integrating new technologies to gain a competitive advantage and support business expansion.
• Managed IT budgets and established key performance indicators (KPIs) to monitor technological performance and optimize resource allocation.
• Oversaw system infrastructure functionality, efficiency, data security, and quality assurance processes, ensuring robust and scalable operations.
• Communicated complex technology strategies to partners and investors, securing buy-in for critical initiatives and fostering collaborative relationships.
• Managed and mentored an engineering team, fostering a culture of innovation and high performance in product development.

Spearheaded digital marketing strategies, generating over 2,000 leads and significantly boosting organic traffic and audience growth within a three-month period.

• Generated over 2,000 qualified leads, directly contributing to sales pipeline expansion within a brief three-month tenure.
• Solidified SEO ranking, increasing organic monthly visitors to 80,000, significantly enhancing online visibility and brand authority.
• Grew the overall audience base across all channels from 5,000 to 12,000, demonstrating rapid and effective community engagement.
• Developed and executed multichannel digital marketing strategies, including social media, email, SEO, PPC, and content marketing, to achieve aggressive growth targets.

Directed comprehensive digital marketing strategies, achieving a 300%+ increase in digital sales and significant improvements in website traffic, conversions, and team productivity.

• Achieved a 300%+ increase in digital sales, growing monthly revenue from N500K to N15M in 5 months by actively managing a team of 22+ creatives, media buyers, marketers, and analysts.
• Increased website traffic by 300% and conversions by 200% within six months through a successfully developed and executed digital marketing strategy.
• Implemented a PPC campaign that boosted leads by 50% and reduced cost per acquisition by 30%, optimizing ad spend for maximum ROI.
• Improved email marketing open rates by 25% and click-through rates by 20%, enhancing lead nurturing and customer engagement.
• Optimized website design and user experience, leading to a 20% increase in conversions and a 25% increase in social media engagement and 15% increase in followers.
• Managed an annual marketing budget of N1.2M+, achieving an average 10x ROAS across all activities in 2021.
• Designed a content-sharing solution that generated N60M in 2021, solidifying the patient base and cross-selling products.
• Mentored and trained a team of digital marketers, content writers, and designers, increasing team productivity by 30% and job satisfaction by 25%.

Delivered comprehensive instruction to over 2,000 students in Digital Marketing, Data Analysis, and Web Development at a prestigious tertiary institution.

• Educated over 2,000 students on key concepts in Digital Marketing, Data Analysis, and Web Development, preparing them for industry roles.
• Developed and updated curriculum content to reflect current trends and best practices in digital technologies and marketing.
• Leveraged extensive industry experience to provide practical insights and real-world case studies, enhancing student learning outcomes.

Managed digital marketing operations, driving brand awareness, site traffic, and generating new business opportunities through data analysis and strategic campaign execution.

• Transitioned a real estate rental agency into a leading brand within 9 months, leveraging digital marketing and data analysis to drive significant growth.
• Created new business opportunities by utilizing Google Data Studio, business analysis, and growth factors, expanding the organization's revenue streams.
• Managed a team of marketing professionals, overseeing campaign execution, content strategy, and social media initiatives to ensure success.
• Tracked, analyzed, and reported digital marketing campaign performance, optimizing strategies for improved client campaign performance and ROI.
• Evaluated client websites for mobile performance and optimal search engine rankings, ensuring high visibility and user experience.
• Brainstormed and implemented creative growth strategies, contributing to increased brand awareness and site traffic.

Guided Oxford Group's digital transformation, developing strategies and templates for online lead generation and management.

• Developed and implemented a comprehensive digital strategy, enabling Oxford Group to establish a strong online presence and drive digital transformation.
• Created a scalable template for online lead generation and management, streamlining customer acquisition processes.
• Provided expert consultation on digital marketing best practices, enhancing the organization's capacity for sustained online growth.

Established and directed the digital media operations for a media outlet, serving as a consultant and non-executive board member.

• Successfully set up the digital phase of the media outlet, establishing foundational digital infrastructure and strategy.
• Served as a consultant and non-executive board member, providing strategic guidance on digital media and communications.
• Managed daily tasks and prioritized initiatives based on immediacy and importance, ensuring efficient workflow.
• Led recruitment and interviewing processes for new and potential employees, building a capable digital media team.

Trained and mentored over 60 Digital Marketing interns, contributing to talent development and operational efficiency.

• Trained and mentored over 60 Digital Marketing interns, significantly contributing to their professional development and the organization's talent pipeline.
• Led recruitment efforts and training for new employees, enhancing team capabilities and monitoring productivity.
• Developed comprehensive training manuals on operation and maintenance for brands, standardizing processes and improving overall team performance.
• Facilitated marketing strategy sessions, business analysis, and growth factor discussions to drive strategic initiatives.

Managed sales and marketing strategies to drive product market entry and increase revenue for a healthcare organization.

• Promoted from intern to Head of Sales and Marketing within 4 months, demonstrating rapid leadership and performance capabilities.
• Achieved a significant increase in sales revenue by developing and executing effective sales and marketing strategies.
• Monitored market competition and adjusted costs based on supply and demand, optimizing pricing and market positioning.
• Presented comprehensive sales, revenue, and expense reports to management, informing strategic business decisions.
• Utilized strong sales competencies and best practices to enhance customer experience and drive sales performance.